当下很多外贸soho从业者多数会选择和欧美用户进行业务往来，之所以选择欧美用户，是因为目前国内和欧美用户的商业往来是较为成熟的，在这一过程之中，欧美用户对于国内外贸从业人员较为信赖，不同于中东用户在和国内外贸企业进行沟通时，往往会有很多质疑，对于外贸企业而言直接和中东客户进行沟通还是较为容易的，但对于外贸soho从业者来说，直接和中东用户进行沟通难度较大。毕竟这一类型的从业者是以small offlc home office形式展开工作的，也就是说主要是以网络和电脑搭建起工作室，在家庭之中进行相关业务往来的从业者，这一类型人也被称之为外贸业务之中的自由职业人，中东用户多数情况下对于这一类型的从业人员并不感冒。
原因何在呢?中东用户对于资质是非常关注的，如果没有资质的状态之下，即使价格再优惠，中东地区多数用户也不会和这一类型的机构进行贸易往来，而在实际交流过程中，不论是在信函沟通还是在电话沟通里，中东的一些企业所提出的问题都是外贸soho用户很难解答的，此种状态之下，在沟通过程中出现偏差的概率无疑就会提升起来。
基于此种原因，当下多数的外贸soho从业者都是主要和欧美用户进行相关的业务往来。
需要注意，对于这一类型从业者而言，虽然可以完全自主展开交易，但想要在交易过程中更为顺利，就要尽量挂靠一些外贸公司，这样能够将其实力展现出来，达成交易的可能性也更高一些。
Mr. Black saw your purchase information in the industrial machinery consumables network. I am Chen Dongsheng, business manager of China Tianlilai Machine tool Construction and production Co., Ltd. This batch of industrial machinery consumables you need can be supplied by our company. As early as 1992, our company entered the industry development, entered the European and American market in 1995, and was unanimously and well evaluated by many users. The detailed price and category of these accessories you need have been explained in the attachment. If you are interested in these products, please contact me in time. In the first quarter of 2019, our company has a preferential policy for the sale of products in the European and American markets. If you can enter into a business relationship with us by the end of April, you will give a 6% discount on the total purchase price of your products. This is the most favorable price in the current industry, I hope you do not miss this opportunity, if you can do this business with your company, you will find our product quality and quality of service are in place. It is hoped that this cooperative relationship can be reached, and lay the foundation for future cooperation.
布莱克先生
在工业机械耗材网中看到了贵公司的采购信息，我是中国天利来机床构建生产有限公司的业务经理陈东胜，贵公司所需的这批工业机械耗材产品我公司皆可提供，我公司早在1992年就进入行业发展，1995年阶段进军欧美市场并受到了众多用户的一致良好评价。
贵公司所需求的这批配件产品详细价格以及产品类别已在附件中进行了说明，如贵公司对这批产品有意，请及时和我联系，我公司在2019年第一季度有针对于欧美市场产品销售的优惠政策，如果贵公司能够在4月末之前和我公司达成业务往来关系在产品购入总价方面将会给予6%的让利优惠，这是在当下行业之中的最优惠价格，希望贵公司不要错过此次机会，如果能够和贵公司展开此次业务往来，贵公司将会发现我公司的产品品质以及服务质量都很到位，希望能够达成此次合作关系，为之后的合作奠定基础。
如果没有公司背景，采用个人角度进行沟通会是什么样的效果呢?
Mr. Black has seen your purchase information in the Industrial Machinery consumables Network. I can provide you with this batch of industrial machinery consumables that you need. I entered the industry as early as 1992. In 1995, it entered the European and American market and received a good evaluation from many users. The detailed prices and categories of these accessories you need have been explained in the attachment. If you are interested in these products, please contact me in time, if you reach a deal in advance, I will give you some profit concessions. I hope you do not miss this opportunity, if you can do this business with your company, you will find that my product quality and service quality are in place, I hope to be able to achieve this partnership. Lay the foundation for future cooperation.
可以看到在细节方面，以及产品介绍方面虽然没有任何不同，但是以个人为背景的状态下少了气势，特别是在给出让利举措方面“If you are interested in this batch of products, please contact me in time, such as the early conclusion of the transaction, I will give you some profit concessions, I hope you do not miss this opportunity, if you can do this business with your company. ”不论是在气势方面还是在给买方留下的印象方面都很难和“In the first quarter of 2019, our company has a preferential policy for the sale of products in the European and American markets. If you can enter into a business relationship with us by the end of April, you will give a 6% discount on the total purchase price of your products. This is the most favorable price in the current industry, I hope you do not miss this opportunity, if you can do this business with your company, you will find our product quality and quality of service are in place.”相提并论。