A: OK, let's go back to the original plan and see where we have got to.The preliminary market test was due to start last September, is that right?
好吧，我们回顾一下最初的计划，看看已经做了哪些工作，前期市场测试应该是去年9月开始，对吧？
B: Yes, that's right. We set up a small-scale trial in the north, We ran the market test for 2 months, until the middle of November.
是的，没错。我们在北部进行了小型的实验。我们进行了两个月的市场测试，直到11月中旬结束。
A: And what were the results like?
结果怎么样？
B: Very encouraging, Sales reached their target and generally consumer reaction was good.
非常令人振奋，销售额达到了预期的目标而且总体来说，消费者的反应也不错。
A：So what was the next step?
那么，下一步的计划是什么？
B: Well, as you know. the plan was to move to a national launch fairly quickly, We had planed this January for a major TV advertising campaign.
嗯，你知道，按照这个计划很快就要在全国投放产品了，我们打算在今年1月份进行一次以电视为媒体的大型宣传活动。
A: So what's gone wrong?
出什么问题了？
B:Basically,we've had problems in production.It seems that scalling up production for a national launch has been much more difficult that expected.
基本上是生产上有问题，在全国投放，需要增加产量，这比预计的要困难。
A:That's ridiculous, We had no problems with production during the test market phase.
这是荒谬的，在市场测试阶段我们本不存在生产上的问题。
B: I know. but that was on a much smaller scale. It seems that they've run into difficulties with the tooling for the machines- you'll have to talk to Bill about that.
是的，但是那个生产规模要小的多，现在机器设备方面有问题，你得和比尔谈谈这个问题。
A: I don't want to talk to Bill, I want you to tell me where we stand.
我不想和比尔谈，我想你告诉我一下我们现在的情况。
B: Of course, We now have a launch date for early next month. May 5th. The TV advertising will start the weekend before May 2nd. At the moment, we're working on some new promotion literature, which will be used in the shops.
当然可以，我们在全国投放的日期是下个月初-5月5日。电视广告会在这个之前的周末也就是5月2日开始。同时，我们会做一些宣传材料，这些材料会在商店里使用。
A: I thought you finished that ages ago.
我还以为那些你早就做好了呢。
B: Yes, that's true, But because of the delay on the launch date, we have to update it.
没错，是做好了。但是由于投放日期推迟，我们需要做些更新。
A: I see.
我明白了。
B: So, besides the launch advertising and promotion campaign, we are going to hold both national and local press conferences so that we can maximize the media coverage during the launch phase.
所以，错了投放时的广告和促销活动，我们还将召开地方及全国性的新闻发布会，这样，我们就可以在投放阶段到达最大的媒体覆盖率。
A:When are they due to take place?
计划什么时候开始？
B:Next week actually, on April 15th and 16th.
就下周，4月15日和16日。
A: Right, I must go now. but keep me up to date with developments.
号，我现在的走了，随时将最新的情况告诉我。
B:I certianly will.
我会的。